Pettit and his colleague Paul Strefling, sitting in the pilot’s seat between us, are engineers in the business of ride quality. Their job is to program the movable parts on an airplane’s tail and wings—the rudder, elevators, and nearly two dozen ailerons, flaperons, and spoilers—to smooth out its flight automatically when turbulence hits. To get data for the simulator, their team takes full-size Boeing jets on research flights over the Rocky Mountains. They hunt for rough air, then loop through it again and again, like race-car drivers on a test track. They record every flutter and quake using the plane’s sensors, then download them to the simulator’s computers. The flight deck we were in could be swapped with one from a 737 or a 787, and the turbulence reprogrammed for the size and shape of those planes. Then, with the flip of a switch in the control room next door, the cab would start to shake and roll on its piston legs, as if having a seizure.
虽然冠以AI便自带了智能交互的噱头，但要想建立护城河，给音箱套个毛绒外壳显然不够，还是需要真正提升交互体验，或者说，提供独特的陪伴感。一方面，通过技术创新，从通用型走向个性化；另一方面则是利用IP的打造，与使用者之间建立起情感连接。
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This story was originally featured on Fortune.com。业内人士推荐体育直播作为进阶阅读