对于耐克而言，ACG不仅是一条新的增长曲线，更是其重塑品牌核心竞争力的重要抓手。未来，随着产品矩阵的完善、赛事合作的深化与线下体验的升级，ACG有望打破户外市场的现有格局，成为耐克在专业户外领域的核心力量。而这场“迟到的布局”最终能否成功，仍需时间和市场的检验。（作者 | 谢璇，编辑 | 房煜）
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